The Four W’s of Trademarks

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  2. The Four W’s of Trademarks
Trademark

What are Trademarks?

Trademarks are marks, words, phrases, symbols, or designs that are used to indicate the source or origin of any goods from those of others. Service marks are marks, words, phrases, symbols, or designs that are used to indicate the source or origin of any service from those of others. Colloquially, Trademarks and services marks are referred to as simply Trademarks.

The purpose of a Trademark is (1) to provide the consumer with the knowledge to identify the source or origin of the products or services received and (2) to allow people and businesses to protect the public image of their products or services from those who would like to counterfeit.

Trademarks are important to consumers and businesses. It is even more important to determine if you should think about obtaining protection for a mark that you or your business uses or intends to use.

Why get a Trademark?

Imagine that you were a roofer who built a wonderful reputation in your community. One day, another person comes to town, claiming that he is you. When consumers hire him and he performs at a poor-quality, those consumers will associate you with his inferior work. Your reputation and wallet will be harmed.

You should think about obtaining a Trademark to protect you and your consumers. A Trademark can tell a consumer that you are a trusted brand and allows you to stop other people from using your brand without your permission.

When to acquire a Trademark?

You can obtain a Trademark from the U.S. Patent and Trademark Office as soon as you begin using the mark.

Although many states offer state-specific Trademark registrations, the rules for each state may differ from the U.S. Patent and Trademark Office.

Who should you contact about a Trademark?

If you are a U.S. citizen, you may apply for a Trademark without the assistance of a lawyer; however, this is not advisable. Registering a Trademark without a lawyer is just like representing yourself when you are charged with a crime. The process is complex, and it is common for those who attempt to register their mark to require the assistance of attorneys to fix their mistakes. These fixes usually result in costs that far exceed the cost of retaining an attorney from the beginning. King Law Offices has attorneys that are able to assist you in navigating the process. Having an attorney register your Trademark is an investment for your and your business’s future.

If you are not a U.S. citizen, then you are required to have the assistance of a lawyer.

If you need to contact an attorney regarding a Trademark, contact King Law Offices by calling (888)748-KING (5464) or filling out our consultation form. Our attorneys understand that your mark is important to you and your consumers. We will work to make sure that you and your consumers are protected by registering your Trademark.

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